A personal way to get dressed.

SARTREL brings the eye of a personal stylist into the clothes you wear every day.

We started in Zürich with a familiar frustration: plenty of places to buy clothes, and very little help making them work together.

So we’re building a service around someone who gets to know you. Your taste, your proportions, the things you reach for and the things that stay on the hanger. A stylist who remembers those details is a useful person to have around.

People choose the outfits.

Our technology helps stylists find the right sizes and keep track of what you like. Your stylist chooses the pieces and writes the note. You can ask why they picked something, suggest a change or try a different stylist.

Starting in Zürich.

Sartrel Studio AG is an independent fashion technology company, founded in Switzerland in 2026. We work across women’s and men’s clothing and welcome people who want to explore both.

We’re opening country by country. The waiting list tells us where you are, so we can invite you when the service is available to you.